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<p class="p_Heading1"><span class="f_Heading1">Conversions by variants</span></p>
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<p>This report displays details of the number of hits logged for each conversion type for individual page variants defined for a selected <span style="font-weight: bold;">A/B test</span>. You can choose the variant that you wish to evaluate from the <span style="font-weight: bold;">Variants</span> drop‑down list. </p>
<p>&nbsp;</p>
<p>Each item in the graph represents a single unit of time according to the selected report type (an hour, day, month etc.). The hits logged for the chosen variant are divided into categories that match individual conversions. This allows you to easily measure which conversions are performed most commonly by visitors assigned to the selected page variant.</p>
<p>&nbsp;</p>
<p>Please see the Web analytics <a href="web_analytics_overview.htm">Overview</a> topic for details about the general actions available for reports. </p>
<p>&nbsp;</p>
<p>Further information about A/B testing can be found in <a href="http://devnet.kentico.com/docs/6_0/devguide/ab_testing_overview.htm" target="_blank" class="weblink">Developer's Guide -&gt; Modules -&gt; Website optimization -&gt; A/B testing</a>.</p>
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